The Forbes rich list of NFL teams has once again shown the Dallas Cowboys to be the wealthiest franchise in the NFL. Unfortunately, statistics also show that money does not buy success in football, at least not on the gridiron anyway. In fact, looking back at last season, it would seem to be quite the opposite, with the lower value teams reaching higher than their wealthy counterparts.

Let’s take a look at just how wealthy the Cowboys are and what effect, if any, money has on a team’s prospects.

How rich are the Cowboys?

According to Forbes, the Cowboys top the league for the largest annual revenue, bringing in $800m, and the largest operating income, with $280m to spend. They are head and shoulders above the rest in both categories.

Not that this is anything new; America’s Team has led the rich list for the past fifteen years. Last season, they were a full $1.5bn ahead of their nearest rivals, with a value of $6.5bn compared to the Patriots’ $5bn.

A poor year in 2019 distorted the growth figures all round in 2020, but there was still notable growth from other areas. A new $111.8bn media rights deal was 82% larger than the previous agreement, giving all clubs a boost. Meanwhile, Super Bowl success and the arrival of one Tom Brady boosted the Tampa Bay Buccaneers value by a huge 29%, the single biggest increase in the NFL.

Does money make a difference?

When it comes to use your NFL betting bonus in Pennsylvania, it’s worth remembering that money doesn’t always lead to success. The Cowboys have not made the Super Bowl in any of the 15 years they have been the league’s richest club, while last year’s showpiece was contested by the 21st and 22nd richest teams. Perhaps the eye-watering salaries they paid to Patrick Mahomes and Brady to gain that success has hit their bottom line!

Last season, the top four teams in the AFC were ranked 22, 32, 14, and 28 in the rich list. The NFC was not much better, with the top four teams ranked 13^th, 25^th, 12^th, and 5^th. The richest club, the Cowboys, were 12^th in the NFC, the second richest, the Patriots, were 10^th in the AFC and the 3^rd richest, the Giants, only managed 11^th in the NFC.

The highest-ranked AFC team in the playoffs was Pittsburgh, ranked 14^th, while the average between the six teams was 23^rd richest. In the NFC, 4^th and 5^th place did make the playoffs, but they were also joined by the 21^st and 25^th, giving an average rich-list ranking of 12^th. Overall, the playoff teams ranked an average of 18^th on the rich list.

Cowboys can’t buy a win

Despite leading the Forbes rich list for fifteen years straight, the Cowboys have not got the silverware to match. In those fifteen seasons, they have never made it beyond the divisional playoffs. In fact, they have only topped the NFC East five times in those fifteen years and been third or worse on six occasions.

Of course, unlike soccer in Europe, NFL squads aren’t all about money. The draft system ensures that the best college players are shared out fairly to create the levelest playing field possible. Nonetheless, both fans and financial backers must be asking how much more money the Cowboys management needs to compete and bring the Vince Lombardi Trophy back home and with it the glory days of the 1970s and 1990s.